#bookdirect Symposium

from Apr 8th 2020


The internet is changing the way we buy and sell services online. Travel businesses are seeing an increasing percentage of customers use OTAs (Online Travel Agencies), often multinational tech companies, to make their bookings.

The #bookdirect Symposium is a conference that brings together small/medium businesses in the tourism industry such as accommodation providers, tour and activity operators and transport companies. Our attendees come for:

  • Information and presentations from industry experts about the latest trends and developments

  • Learning how to adapt marketing strategies to optimise for direct bookings

  • Networking and building cross-promotional partnerships, and integrating with the powerful #bookdirect movement

Why are we doing this?

In many sectors, we’ve seen travel businesses losing control of their direct customer channels. The changes in consumer behaviour are real, and as a result, we’ve seen increases in anti-competitive behaviour and retail price inflation that only serves the largest (usually tech) companies.

These industry changes need to be met with a sound strategy from small/medium and independent local establishments, brands and operators.

Join us at the #bookdirect Symposium, meet industry expert presenters, and find partners and friends to help you take your business to the next level.

Ticket Inclusions:

  1. Attendance for 1 person at the at the #bookdirect Symposium (Wed 19 Feb)
  2. Symposium Coffee breaks
  3. Downloadable resources
  4. #bookdirect networking afterparty
  5. 3 hour guided bike tour of Athens (Thur 20 Feb, bookings required, subject to availability)