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Holland Shopping: Fashion Chain Stores in NL

Expats new to Holland, are likely to go through an adjustment period when it comes to shopping. Which fashion retail chains are which, what type of merchandise do they sell and who is their target consumer are questions you will probably be asking yourself in the hopes of finding those most appropriate for your needs sooner rather than later. Wandering down Haarlemmersstraat (Leiden), Spuistraat (The Hague) or Hoogstraat (Rotterdam), names like American Today, The Sting, Miss Etam and C&A will show up among others. But which stores are mom & pops and which are chains will not be clear.

The process can get frustrating at times, because unlike at home, where you learned about verious stores over time growing up, in a new country, you want to know which will be the most relevant retailers to you right now. Unfortunately, you’re not likely to find much in the way of resources in English to gain a quick understanding of the fashion retail scene in the Netherlands in one place.

That is, until now. The following is a list of popular fashion clothing retail chain stores in the Netherlands you are likely to come across when you’re at the local shopping mall. Some are Dutch chains while others are international in origin, headquartered elsewhere in the EU. The list is not not all-inclusive (for example, doesn’t include activewear retailers or accessories chains, just clothing), but should provide a good base for understanding which are common High Street retail stores in Holland.

CHAIN NAME HQ OFFICE

# NL STRS

PARENT COMPANY

PROFILE

American Today Netherlands 50 Excellent Retail Brands BV Founded 1989. Focuses on “American campus” casual looks. Sells mix of branded and private label. Target 15-25, Men/Women
Adam Brandstore Netherlands 50 McGregor Fashion Group BV Men’s fashion dress (business) and casual (denim) clothing.
Bershka Spain 13 Inditex Founded in 1998. Targets trendy young customers who are into music, social media and latest technologies.
C&A Netherlands/ Switzerland 130 COFRA Holding AG (Switzerland). Main offices in DE/BE Founded in 1841 in Sneek, NL. Now owned by Swiss investment group. Lower-cost fashions for adults and kids.
Chasin’ Netherlands 40 Chasin’ BV Founded 1992. Young men’s fashion and denim rock-star inspired looks.
Cool Cat Netherlands 130 Excellent Retail Brands BV Founded in Amsterdam in 1980’s. Fashion apparel for young adults 18-25, youth 12-18 and kids 6-12.
COS Sweden 5 H&M Hennes & Mauritz GBC AB Founded in 2007. Traditional, classic apparel for women, men.
G-Star Netherlands 15 G-Star International BV Founded in 1989. Premium denim brand which is grown into lifestyle collections for men and women.
G-SUS Netherlands 15 Varova Fashion Group Founded in 1993. Fashion clothing for men and women, with a denim base. Kids also.
Jack & Jones Denmark 100+ Bestseller Founded in 1975. Preppy fashions for men, women, kids.
Jeans Center Netherlands 100 Jeans Centre BV Jeans specialist with related casual apparel for men, women, kids.
McGregor Netherlands 30 McGregor Fashion Group BV Founded 1921 in New York. Bought by Dutch investment group in 1993. Lifestyle brand with American styling and European influences.
Men at Work Netherlands 35 Varova Fashion Group Founded in 1995. Multi-brand fashion retailer for young men and women.
Miss Etam Netherlands 130 Etam Groep BV Founded 1925. Womenswear (target group age 30+): dresses, workwear, casual.
MS Mode Netherlands 136 Excellent Retail Brands BV Founded 1964 in Rotterdam as coat retailer. Now sells womens fashion clothing. Target group: ages 30-55.
NewYorker Germany 20 New Yorker Group-Services International GmbH & Co. KG Founded in 1971. Targets younger fashion customer with its own brands in denim, sportswear, streetwear.
Only Denmark 70 Bestseller Founded in Denmark in 1995.
Pull n Bear Spain 6 Inditex Founded 1991. Casual fashions for socially, environmentally conscious young men and women.
Scotch & Soda Netherlands 20 Kellwood Company Founded in mid 1980’s and reinvented in 2001. Fashion apparel for men, women, kids. Bought by American corporation Kellwood in
The Sting Netherlands 50 The Sting BV Founded in 1982 in Tilburg. Cutting edge fashion for teens and young adults.
Vero Moda Denmark 100+ Bestseller Founded in 1987 by Troels Holch Povlsen. Women’s contemporary fashions.
WE Netherlands 100+ We Fashion Founded in 1962 in Amsterdam. Mens, womens, kids fashions under their own label.
Zara Spain 25 Inditex Founded 1975. Fashion apparel, accessories for adults/kids, home fashions.
Zeeman Netherlands 550 Zeeman BV Founded 1967. Low priced traditional clothing, accessories and general merchandise.

 

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Related information…

CLOTHING STORES THE HAGUE AREA
CLOTHING STORES ROTTERDAM AREA 
CLOTHING STORES LEIDEN AREA 
CLOTHING STORES GOUDA AREA 
DUTCH RETAIL SHOPPING TERMINOLOGY
SOUTH HOLLAND DEPARTMENT STORES & MALLS

 

 

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