Freelance SEO

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Why Do Keyword Research At All?Most keywords have multiple user intents because users with different actual needs are searching the same keyword. Some intents are more dominant than others—those met by the top few results or by answer boxes, for example—but other intents may still be important. Long-tail keywords are more specific and less commonly searched for than, so-called, head keywords. They focus on a niche. The longer and more specific search terms are, the easier it will be to rank for them since there will be less competition. Even though there are less people searching for these terms, they might be more motivated to buy, subscribe, sign up or whatever you’d like them to do. The exact shape the content should take and tactics for producing that content are best discussed elsewhere. In short, lengthier content is better, as long as it stays relevant and useful to a reader’s intent. That should be a breeze given that your keyword research has revealed that intent to you. Competitive keyword analysis - sometimes called keyword gap analysis – is a process of identifying valuable keywords that your competitors rank highly for, which you don't. The range of services of a Freelance SEO Consultant includes both off-page and on-page SEO optimization.Eye-popping SEO StatisticsBelow you’ll find hand-picked statistics about many aspects of search engine optimisation:57% of B2B marketers say SEO has the biggest impact on lead generation.69.7% of search queries contain four words or more.Generally speaking, the more backlinks a page has, the more organic traffic it gets from Google.0.78% of Google searchers click on results from the 2nd page.25.02% of top-ranking pages don’t have a meta description.There are more searches on mobile than on desktop.A SEO Specialist knows that content quality and user experience are the most important elements of search engine optimization.Increase Your Reliability And Credibility With Inbound LinksSearch engines, like Google or Bing, view backlinks as indicators of quality content that has the support of other websites. Pages with more backlinks can rank higher on SERPs (search engine results pages). Backlinks are one of Google’s most heavily weighted ranking factors. And though Bing puts more focus on the quality of the backlink, it too uses backlinks as one of its core ranking factors. Backlinks bring direct traffic to your website and that traffic can turn into a conversion on your site and this is probably the second most popular benefit – it’s great to see a backlink on an external site generating sales for you. To gain backlinks in order to diversify your link profile, it’s important to learn as much as you can about the different types of backlinks, how they can be benefit your target sites, and how many you should acquire. This is all important knowledge for any SEO who takes their craft seriously. With a tech-savvy SEO Consultant who has marketing experience and knows the technical side, you can easily meet your marketing goals and get a better return on investment.Get Better Conversion Rates Through Local SEOWhen you design and effectively execute a local SEO strategy, the organic traffic you’d be getting as a result of your Google Search Result Page appearance will minimise (or eliminate in some cases) the need to spend on paid advertising. 71 percent of people who have been surveyed have said they search for the location of a business in order to confirm its existence before going there for a first-time visit. Customers are searching for the best products and services near them - and they want answers fast. It's important to note that there are SEO tools focused on local search that can help you to develop local oriented SEO audits, from developing keyword research focused on your local audience, building citations, managing Google My Business listings, business profile and Google posts, and even monitor your inclusion in local packs. A SEO Consultancy will ensure high visibility and growth of your business across your desired location.Marketing Localisation And SEOThe majority of businesses understand the importance of targeting their national and local markets online and sufficiently invest in their SEO budgets effectively to reach these potential visitors by ranking high in the SERPs. But do you have a potential global customer base that you are failing to reach? An effective Search Engine Optimisation strategy addresses and targets your audiences specific needs, which means multilingual SEO is so much more than merely translating your English keywords into other languages. When completing a global search, you will find that even within Google, content types and SERP layouts will vary from country to country. When youre trying to crack international markets as part of your global Search Engine Optimisation strategy, theres no room for low quality machine translation. Unless you want to become a yourself, there is no point in spending your time trying to keep up with Googles changes.Stay on top of the developments and trends in the SEO industry and in your own. Deliver great service as well as great Search Engine Optimisation services.One can uncover more particulars regarding SEO Experts on this Wikipedia article.Related Articles:SEO Specialists Perfunctory InformationSEO Is Good For Social PromotionEarn More Revenue Through SEO


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