The Use of Modern Technology in Outdoor Advertising

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From the first hand-painted outdoor signages, we’ve come a long way since then in regards to technological advancements in the outdoor advertising industry. Through modern technology, billboards now have the ability to connect and interact with consumers through many creative ideas and strategies: payment systems, data trackers, edible billboards, real-time messages, augmented reality, virtual reality, QR technology, and so many more. These advancements have also paved the way for collaborative advertisements between outdoor and mobile advertising by allowing consumers to participate in billboard advertisements through their smartphones and gadgets One of the greatest advancements in the industry was the installment of LED screen billboards dating back to 2007. In 2008, The Perfect Media even built its own LED screen billboard at Queensway Shopping Centre for Nike’s 2009 Human Race. With the entrance of digital signages, automation and data technology also saw advancements. Digital billboards are flexible with the types of content that can be displayed on it: Twitter news feeds, sports scoreboards, and even real-time interactive advertisements to catch the attention of passersby. Static billboards are still as prominent as ever with advertisers incorporating modern technologies to them. Read More Blogs here...

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